Become a job-ready digital marketer
Learn on real tools, run live campaigns and finish with a project you can show employers. Classroom or online, with easy installments.
Digital marketing is one of the fastest-growing careers
This program trains you on real tools and live campaigns, so you start your career with skills employers actually look for.
Industry-oriented
A practical curriculum built around how digital marketing is actually done.
Live projects
Create and run real campaigns instead of only reading about them.
Learn your way
Attend in the classroom or join online, whichever fits your schedule.
Pay in installments
Flexible payment options so cost doesn’t hold your career back.
Eight modules, one launch-ready campaign
From marketing fundamentals to search, ads, analytics and building websites. Tap a module to see what you’ll cover.
01Marketing Principles
- Marketing and the marketing process
- Communication planning
- Digital marketing channels
02Search Marketing (SEM)
- The search ecosystem and strategies
- Setting up search network accounts
- Free and paid listings
- Creating campaigns and ads
- Tracking campaign results
03Search Optimization (SEO)
- How search engines work
- Keyword research
- Link building
- On-page and website optimization
- Measuring and tracking success
04Display Advertising
- Search vs. display advertising
- Ad types and formats
- Building and optimizing campaigns
- YouTube display ads
- Google Analytics for ad tracking
- Law and guidelines
05Email Marketing
- Understanding email marketing
- Email marketing basics
06Mobile Marketing
- Modes of mobile marketing
- Tracking and analytics
- Mobile SEO
07Web Analytics
- Basics of web analytics
- Analytics reports
- Goal setting for e-commerce analytics
08Next-Generation Websites
- HTML5, CSS3 and CSS3 animation
- Layouts, tables and HTML forms
- Audio and video with HTML5
- JavaScript fundamentals
- Mobile web apps, Canvas, Web Storage
- Geolocation and APIs
Final project
Create and launch your own digital marketing campaign.
Where this program can take you
Six roles you’ll be prepared for after completing the program.
📈 Digital Marketer
Plan, run and manage online campaigns across search, social and websites to grow visibility and leads.
🔎 SEO / SEM Specialist
Optimize websites for search and manage paid ads to improve rankings, traffic and conversions.
✍️ Content Marketer
Create graphics, blogs, videos and other content that attracts, engages and converts your audience.
📱 Social Media Coordinator
Create, schedule and manage content on social platforms to build engagement.
✉️ Email Marketing Analyst
Design and analyze email campaigns to lift open rates, engagement and retention.
🖥️ Web Designer
Design and maintain user-friendly WordPress websites focused on layout, visuals and conversion.
100+ trusted hiring and recruitment partners
Our network across industries helps students move confidently from learning to employment. Powered by Aptech, a globally trusted education brand with industry-recognized certification.
Ready to start your digital marketing career?
Ask about current offers, batch timings and demo classes. Our admissions team will get back to you.
Get Free Career Guidance
Share your details and chat with our admissions team on WhatsApp.
Ready to start your career? Join Aptech Lucknow today.
Aptech Learning Alambagh offers world-class career training in IT, Data Analytics, Artificial Intelligence, Cloud Computing and more. Our goal is to help students build strong technical skills and become job-ready professionals.
Visit us
70/2, R K Tower, Barabirwa Road, Sector B, Near Hotel Imperio Grand, Alambagh, Lucknow – 226005
+91 7080025252