DIGITAL MARKETING PROFESSIONAL PROGRAM
Aptech Certified Program | Duration: 6.5 Months
Become a job-ready digital marketing professional with hands-on training,
live campaigns & real-world project experience.
- Practical & Industry-Oriented Curriculum
- Live Projects & Campaign Creation
- Classroom + Online Learning Mode
- Installment Payment Options Available
Why Choose Digital Marketing as a Career?
Digital Marketing is one of the fastest-growing career fields today. This program trains you on real tools, live campaigns, and job-ready skills to help you build a successful career in the digital world.
Course Modules – Complete Curriculum
Marketing Principles
- Understanding Marketing and the Marketing Process
- Communication Planning
- Communication Planning and Digital Marketing
- Digital Marketing Channels
Search Marketing (SEM)
- Search Marketing – An Overview
- The Search Ecosystem
- Search Marketing Strategies
- Creating Accounts with Search Networks
- Free Listing & Paid Listing
- Creating Campaigns and Ads for Search Engines
- Tracking Campaign Result
Search Optimization (SEO)
- Search Optimization – An Overview
- Understanding Search Engines
- Keyword Research
- Link Building
- SEO Strategies for Search Networks
- Tactics to optimize
- Optimizing the website
- Measuring and Tracking Success
Display Advertising
- Introduction to Display Advertising
- Difference between Search Advertising and display AdvertisingÂ
- Stages of Digital Display advertising (DDA)
- Display Ad Types and Format
- Building a Display Campaign
- Optimizing Display Channels
- Performance Measurement
- Using Google Analytics for Display Ad Tracking
- YouTube Display Ads
- Law and Guidelines
Email Marketing
- Understanding Email Marketing
- Basics of Email Marketing
Mobile Marketing
- Introduction to Mobile Marketing
- Modes of Mobile Marketing
- Tracking and Analytics of Mobile Marketing
- Mobile SEO
Web Analytics
- Basics of web Analytics
- Basics of web Analytics
- Analytics Reports
- Goal Settings for Ecommerce Analytics
- Goal Setting for Ecommerce Analytics
Building Next Generation Websites
- Introduction to the web
- Introduction to HTML5
- Formatting Text Using Tags
- Creating Hyperlinks and Anchors
- Introduction to CSS3
- Formatting using Style Sheets
- Displaying Graphics and CSS3 Animation
- Creating Navigational AIDS and Division Based Layout
- Creating Tables
- HTML Forms
- HTML5 Audio And Video
- Introduction to JAVAscript
- Operators and statements
- Loops and Arrays
- Functions and Objects
- Building a Mobile Web Application
- CANVAS and Javascript
- HTML5 Web Storage
- HTML Geolocation and APIs
Project Work: Create & launch your own digital marketing campaign
EXIT PROFILE – CAREER OPPORTUNITIES​
Digital Marketer
Plans, executes, and manages online marketing campaigns across search engines, social media, and websites to grow brand visibility and leads.​
SEO / SEM Specialist​
Optimizes websites by SEO and SEM for search engines and manages paid ads to improve rankings, traffic, and conversions
Content Marketer​
Develops Graphics, blogs, creatives, videos, and marketing content to attract, engage, and convert the target audience.
Social Media Coordinator​
Creates, schedules, and manages content on social media platforms to build audience engagement.
Email Marketing Analyst
Designs and analyzes email campaigns to improve open rates, engagement, and customer retention.
Web Desingner
Designs and maintains user-friendly websites using tools WordPress, focusing on layout, visuals, and conversion optimization.
Course Details
- Duration: 6.5 Months
- Mode: Classroom / Online
- Certification: Aptech Certified
- Payment Option: Installments Available
Course Objective
âś” Industry-Oriented Training
âś” Live Projects
âś” Career-Oriented Curriculum
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100+ Trusted Hiring & Recruitment Partners
We have established partnerships with 100+ trusted recruitment companies across multiple industries. This strong network enables students to explore wide-ranging career opportunities and confidently move from learning to employment.
Our Recruiters
Leading companies that hire our students, empowering their workforce with industry-ready talent.
